Creative Director
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Marketing Strategy
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Canadian 🍁
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Team Management
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Social Strategy
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Nice Person ✌️
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Budgeting
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Creative Director 〰️ Marketing Strategy 〰️ Canadian 🍁 〰️ Team Management 〰️ Social Strategy 〰️ Nice Person ✌️ 〰️ Budgeting 〰️
CREATIVE DIRECTOR & MARKETING LEADER
15+ years of experience at Netflix and MTV/Viacom managing creative teams, including designing, executing, and scaling global marketing and social strategies to connect talented creators with passionate communities.
Proven ability to express a creative vision across mediums, employing reverence for fan culture and impactful, authentic storytelling that’s produced Clio and Emmy award-winning campaigns.
Adept at managing concurrent, high-visibility projects and cross-functional collaboration (marketing teams, product and program managers, business leaders, partners, agencies, freelancers) to drive and improve multi-dimensional, strategic programs while maintaining creative integrity.
Strong communications and data analytics skills to gain stakeholder alignment, present campaign results to senior leadership, and provide feedback to optimize marketing initiatives.
Demonstrated competencies in:
Brand, Campaign, & Social Strategies
Creative Direction
Team Building & Management
Audience Segmentation & Targeting
Data-Informed Decision-Making
Customer Acquisition & Engagement
Project & Budget ManagementSuccess
Metrics & KPIs
Stakeholder & Talent Management