The Campaign

It’s hard to believe now, but early on many Netflix partners dismissed the series as too “niche” to warrant a Marketing Campaign. A period drama about a female chess player? No one will watch that.

But a few of us knew that The Queen’s Gambit was something really special.

We advocated for, and produced a cost-effective shoot in Berlin with Anya Taylor-Joy, including poster material, social content, cast and crew interviews, and a gorgeous fashion shoot.

The material we collected was not only used for our main marketing campaign of the series, but also for an extensive Awards campaign.

The Queen’s Gambit became a worldwide phenomenon, and went on to win the Emmy and Golden Globe awards for Best Limited Series.