The Campaign

This series was based off of Christopher Pike’s Young Adult novels, primarily “The Midnight Club”… A Book about a group of teenagers that are all dying from various terminal diseases, who meet at midnight to tell ghost stories.

Pretty light stuff.

We constructed a campaign that treated the issues the kids were dealing with thoughtfulness and respect, while still showcasing some of the campiness and horror elements.

Bonus fun fact: We used the song, “Possum Kingdom” by The Toadies in our trailer. The song was recently also used for Marvel’s “Thunderbolts*” Trailer. But personally I think our use of the song was better.